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From The Sidelines To The Endzone, Canon Displays Strong Presence At The Big Game In Atlanta
Posted on Tuesday, February 5, 2019

On February 3rd, Canon U.S.A., a leader in digital imaging, was proud to see an estimated 70 percent1 of professional photographers in the Atlanta stadium captured the Big Game between Los Angeles and New England with Canon cameras and lenses. The sidelines were filled with Canon’s iconic white barrels from the opening kickoff to the final whistle. In addition to the sports photographers using Canon camera systems throughout the stadium, an extensive array of Canon HD and 4K UHD broadcast lenses were used to help deliver the live telecast to over 100 million viewers.

“As one of the premier sporting events in the world, the Big Game has become an iconic piece of American culture,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “The opportunity that these photographers have on such a large stage is one that can launch a career with the push of the shutter. Canon is proud to help support these photographers on this important assignment, while also helping to broadcast every inch and angle of the game for viewers to enjoy at home.”

A fixture at major sporting events throughout the year, the knowledgeable staff from the Canon Professional Services (CPS) team was on site at the stadium in the week leading up to game day to assist photographers in a multitude of ways. The CPS team kicked off preparations by bringing in loaner gear to supplement the arsenal of cameras and lenses owned by Canon professionals. On site, credentialed photographers were able to bring their gear to CPS for a thorough clean and check to help ensure their equipment was in peak condition and ready to go. Right before game day, the CPS team hosted a Canon-sponsored luncheon dedicated to photographers capturing the Big Game. A Canon broadcast lens technician was also on site at the stadium in the days leading up to the Big Game, providing cleaning and maintenance services to help ensure optimal image quality could be achieved for the vast television viewing audience.

For veteran sports photographer and Canon Explorer of Light Damian Strohmeyer, Canon and CPS have always been a great resource throughout his career. Strohmeyer has shot the Big Game for 33 years, with 2019 marking his 31st consecutive year.

“Each year, CPS pulls out all of the stops for the Big Game,” said Strohmeyer. “But quite honestly, CPS service and support is phenomenal all year round. My Canon gear is incredibly important to help me get the job done. I always know what is going on with my gear, and I’m always supported if I need a replacement or want to try something new. Knowing that I have CPS behind me gives me great peace of mind – especially at an assignment as important as the Big Game.”

In 2019, Canon Professional Services will be on site to assist professional photographers at over 25 engagements, including major sporting, auto racing, Hollywood and political events.

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