Peerless-AV

Sept. 26, 2023 - Digital signage attracts 400% more views than traditional, static signage. Thanks to the power digital solutions hold when it comes to effectively sharing information, hectic places like malls or large stores are the perfect place to implement them. Here are some of the top uses for digital signage in shopping centers!

Advertising

Digital signage is an eye-catching alternative to static advertisements, especially in busy, crowded places like shopping centers. Digital signage used in advertising allows retailers to display the latest products and deals in a way that is easy to update. It also allows for multiple advertisements to be featured on one system. Commercial displays with high levels of brightness and crisp resolution are easily viewable and attention-grabbing, allowing target audiences to take in advertisements with just a glance, ultimately increasing ROI.

Entertainment

Digital signage solutions can serve as a form of entertainment as customers wait in line, take a break from shopping, or eat in the food court. Being able to display videos or even important announcements in an eye-catching way could potentially keep customers in shopping centers longer. It also provides a more elevated, modernized experience since digital signage has a sleek, high-quality appearance.

Wayfinding

Using digital signage as a wayfinding solution allows customers to have a more efficient and interactive experience when locating a store within a mall or finding products within a larger store. Having touchscreen displays, such as interactive kiosks, in places where static directories would otherwise be located, offers consumers more options to make navigating easier. This allows people to zoom in on a directory or digital catalog as well as the ability to search. Digital signage also allows shopping centers to manage any updates more easily to important information, such as store hours, locations, or promos.

Digital Menu Boards

Whether in the food court or inside a store, another effective use of digital signage in shopping centers is digital menu boards. This is a great way to make all offerings legible and attention-grabbing no matter the lighting conditions. Using digital signage for this purpose also makes it extremely easy to add new products, rebrand menus, or make updates to pricing and promos without disruption to service.

No matter what your digital signage needs are, Peerless-AV’s product lineup has just the right solution for high-quality advertising, wayfinding, entertainment, menu boards, and more.

Our AV solutions are designed for a sleek and finished look that will effectively attract the attention of shoppers even in the busiest of locations.

By Brian McClimans